Profit Awareness is a web based time and profitability analysis startup based in Atlanta Georgia. The founder of the company, Steve French had the initial idea in 2011 after spending many frustrating hours with QuickBooks doing things that no one should have to do with accounting software to get the program to tell him who his best clients were.

Steve French

Steve is the President and lead developer of Profit Awareness and currently provides all technical and business development for Profit Awareness.

Over the last decade, Steve has worked with a wide range of Atlanta creative agencies and their corporate clients to build web applications that solve problems for their users. His company, Digital Tool Factory has provided behind the scenes technical muscle to the Atlanta design community since 2002.

As the youngest member of a family of engineers, Steve specializes in solving problems using all applicable technological solutions. He is well known throughout the creative community for his attention to detail and minimalist coding style.

Steve and his family reside in Atlanta, GA with 2 dogs. A graduate of the University of Georgia (BBA-Economics), Steve enjoys long-distance cycling, woodworking and bluegrass guitar.